‘Great Stuff!’: British Pathé's YouTube Channel and Curatorial Strategies for Audiovisual Heritage in a Commercial Ecosystem

Eggo Müller

Abstract


In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisualheritage from the 20th century. This article analyses the curational strategies of this channel as developed bythe German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed userexpectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’scuration emphasizes celebrities, spectacular historical events, and curiosities to attract users online.

Keywords


British Pathé; Mediakraft Networks; digital curation; audiovisual heritage; YouTube; multimedia channel networks; algorithmic culture

Full Text: PDF HTML

Refbacks

  • There are currently no refbacks.

Comments on this article

View all comments




Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.